BlogHer Comments - download FTC guidelines

I am so glad that you posted

October 7, 2009, 8:56 pm

I am so glad that you posted this information. I had heard different information and am glad to have a link to the actual guidelines. www.bedifferentactnormal.blogspot.com

View Article

FTC guidelines & disclosure policies

October 8, 2009, 7:14 am

Glad to see a post on BlogHer about this topic -- I linked to it in my analysis of the guidelines this morning.One word of caution though about generic policies like the ones at disclosurepolicy.org....

View Article

Good Point

October 8, 2009, 7:29 am

I agree completely with what you've said. It's always best to state exactly what your personal policies are and not rely solely on a third party to do the work for you. Many bloggers have taken what's...

View Article

What about magazines?

October 8, 2009, 9:02 am

Disclosure is fine by me, I have no problem with that.My question is, how are we any different from magazines that get free product all time time. AND they have advertiser relationships with some of...

View Article

Why aren't magazines subject to the same rules?

October 8, 2009, 10:08 am

Megan -- I cover this a bit in my post on Marketing Roadmaps. The FTC says that it generally doesn't believe knowing whether the reviewer got the product for free would affect his/her judgment of the...

View Article

Magazines have review policies?

October 8, 2009, 10:59 am

Thanks for the response Susan. I'm off to find your post on Marketing Roadmaps. I'm not sure I understand why bloggers, and not magazines, have to disclose freebies. I haven't heard of magazine review...

View Article

I think the rationale is...

October 8, 2009, 11:35 am

...that social media is supposed to represent unfiltered, autnetic voices. The baseline assumption is that this is a person motivated only internally to express their opinion. Whereas people know that...

View Article

Sign of the Times

October 9, 2009, 10:22 am

It certainly says something about blogging as a profession to have these FTC guidelines.Disclosure is so important, especially from those who blog. By its nature, blogging has a built in...

View Article